GolfSwag Performance Report

Executive Summary

Revenue

$54,280

▲ 8.3%

vs. prior period

Orders

493

▲ 5.1%

vs. prior period

Avg. Order Value

$110.10

▲ 3.0%

vs. prior period

Conversion Rate

3.2%

▼ 0.4%

vs. prior period

Weekly Revenue Breakdown

Traffic by Channel

Product Performance — Top 10

#	Product	Category	Units Sold	Revenue	% of Total
1	Titleist Pro V1 (Dozen)	Golf Balls	312	$15,288	28.2%
2	Titleist Pro V1x (Dozen)	Golf Balls	184	$9,016	16.6%
3	Callaway Chrome Soft (Dozen)	Golf Balls	146	$6,424	11.8%
4	TaylorMade TP5 (Dozen)	Golf Balls	98	$4,704	8.7%
5	GolfSwag Classic Polo	Apparel	87	$3,915	7.2%
6	Bridgestone Tour B XS (Dozen)	Golf Balls	72	$3,312	6.1%
7	GolfSwag Performance Cap	Accessories	94	$2,820	5.2%
8	SuperStroke S-Tech Grip	Accessories	68	$2,108	3.9%
9	GolfSwag Quarter-Zip	Apparel	41	$2,870	5.3%
10	Kirkland Signature (2-Dozen)	Golf Balls	65	$1,625	3.0%

Customer Service

127

Total Tickets

2.4 hrs

Avg. First Response

94%

Resolution Rate

Key Insights & Recommendations

Golf ball dominance continues: Ball products account for 74% of total revenue. Consider expanding the premium ball lineup and testing bundle offers to increase AOV further.
Organic search growth: Organic traffic increased 12% month-over-month, driven by improved product page SEO. Continue investing in content around golf ball comparison guides.
Conversion dip on mobile: Mobile conversion dropped 0.6pp. Recommend auditing the mobile checkout flow and testing a one-page checkout experience.
Email remains top ROI channel: Email drives 28% of revenue at the lowest acquisition cost. Prioritize growing the subscriber list and testing segmented campaigns for repeat buyers.
Apparel opportunity: The Classic Polo and Quarter-Zip are gaining traction. Consider a Spring collection launch with targeted social ads to diversify revenue mix.