Golf Swag Operations

What It Takes to Launch
a New Product

A breakdown of the people, time, and cost behind every product that goes live on golfswag.com

6+
People Involved
29-57
Hours per Launch
3
Phases to Complete

Cost by Phase

Estimated range per product launch
Phase 1
Setup
9-17 hrs
$555-$1.2K
Phase 2
Content
13-29 hrs
$1K-$2.2K
Phase 3
Launch
7-11 hrs
$500-$1.1K
Ongoing
/month
3.5-5.5 hrs
$230-$482

Time Distribution

Where the hours actually go
Setup 30%
Content 45%
Launch 25%
Item listing, NetSuite, Customily
Photography, images, 40+ copy fields
Site prep, email, ads

People Required Per Launch

Director of Ops
Asher
Pricing, Jira requests, Customily form, QA, site prep, oversight of entire process
IT / NetSuite
Gold Bond (Matt Price)
NetSuite product setup, Shopify sync, pricing data, file management
Customily Dev
Twisty Designs
Product configuration, live preview, print logic, variant setup
Graphic Design
Scott Chandler
Thumbnails, print templates, image formatting, composites, VIP assets
Marketing Agency
Branded Golf + Hello Digital
Photography, email campaigns, social, Google/Meta/Microsoft ads
Design QA + CX
Matt H. + Herman + Rochelle
Artwork verification, CS readiness, post-launch monitoring
1
Setup
Foundation work before any content is created
$555-$1,178
9-17 hours
Task
Owner
Hours
Cost
Product details in listing sheet
Asher
0.25
$19
Request pricing from Gold Bond
Asher + GB
0.5
$38
Confirm retail price / margin / MAP
Asher
0.5
$38
Submit NetSuite Jira request
Asher
0.25
$19
NetSuite setup + Shopify sync
Matt Price / GB
1.5-3
Internal
Verify sync, troubleshoot issues
Asher
0.5-1
$38-$75
Create base creatives (3 assets)
Scott Chandler
4-8
$140-$400
Fill Customily request form (13 fields)
Asher
0.5
$38
Customily product configuration
Twisty Designs
2-4
$150-$400
QA testing all variants
Asher + Matt H.
1-2
$75-$150
2
Content
Images + copy for every product page field
$1,012-$2,162
13-29 hours
Task
Owner
Hours
Cost
Source assets (GB Drive + brand portals)
Asher
1-2
$75-$150
Product photography (if needed)
Branded Golf
2-4
$200-$500
AI mockups + stock composites
Scott / Panda
1-3
$35-$150
Photoshop composites + formatting
Scott Chandler
2-4
$70-$200
Thumbnails + additional images (6-8 assets)
Scott Chandler
3-8
$105-$400
VIP section images/videos (3 assets)
Scott / Branded
1-3
$35-$150
All copy fields (40+ for golf balls)
Panda + Asher
2-3
$150-$225
Specs + metrics fields
Asher
0.5
$38
Final QA + upload to Shopify
Asher
1
$75
3
Launch
Go live and activate marketing
$500-$1,087
7-11 hours
Task
Owner
Hours
Cost
Assign/create collection + navigation
Asher
0.4
$30
Create redirect (if replacing product)
Asher
0.25
$19
Marketing email (Klaviyo)
Branded Golf
2-3
$150-$300
Meta Ads creative + campaign setup
Hello Digital
2-4
$150-$400
Google + Microsoft Ads setup
Hello Digital
1.5-3
$113-$300
Google Merchant Center listing
Asher
0.5
$38

Cost Varies by Product Type

Existing Brand, New Model
e.g., 2026 Titleist Pro V1
$2,000-$2,800
New Brand to GolfSwag
e.g., Adding Snell Golf line
$2,800-$3,800
New Accessory Type
e.g., Custom headcovers
$2,500-$4,000
Brand New Category
e.g., Entering custom apparel
$3,500-$4,500+

Ongoing Cost Per Product (Monthly)

Every product on the site has a recurring maintenance cost
Ad Maintenance
$75-$200
Marketing/Promos
$75-$200
Inventory
$19
Review Monitoring
$4-$6
Print Files
$19
Performance
$38

Total Investment Per Product Launch

$2,067 - $4,427
29-57 hours across 6+ team members
Every product on golfswag.com represents a significant investment in setup, content creation, and marketing activation. Understanding this helps us prioritize which products to launch and when, ensuring each one gets the attention it needs to succeed.
Golf Swag Operations Report · February 2026 · Prepared by Asher Hoffman